As the global app economy is expected to reach an estimated $6.3 trillion in 2021, a large percentage of entrepreneurs and business owners are adapting to the inevitable digital transformation and choosing to develop an app for their business or start-up. Gold Coast app developers Media Shark have detailed the importance of UI/UX in the app development process and report that it is one of the most important aspects of any mobile application to guarantee the user an exceptional experience and therefore plays a central role. to ensure the success of the application. What is the User Interface? In simple terms, UI stands for User Interface and in application development it is the way users interact with the application. When developing the UI, a designer will incorporate color, branding, and visuals. User interface is about how the employee data application looks and how it looks to the user, which includes screens, pages, and all buttons. It is important that the app is appealing to the user to entice them to download it from the app store in the first place. This is what we call “user acquisition” The choice of colors is an essential part of the user interface - it is one of the first aspects the user will see. You may already have your branding in place for your business, but if the business is new, it's a good idea to take the time to discuss options with your design team. Colors evoke emotions, so it's essential that your app's color choice evokes the right emotions. Among the top 50 apps in the Food & Drink category of the App Store, 30% of them are in red . Red is the color of urgency and fire that epitomizes fast food! However, blue is the color of choice for most applications as it evokes dependency and trust.