There will always be another deadline to hit, another task to complete, or another meeting to cram into your already-busy schedule. Time is such a valuable resource, yet we often throw it away without much thought; without any deliberation. We give into the idea that faster, and more, is better – but there's an entire school of thought that emphasizes quality over quantity, and seeks in order to mitigate our insatiable appetite for more of whatever it is.
The German company Slow is a response to this notion. The idea behind the design is simple: Give users the big picture -
the 24-hour image - and help them conceptualize time in a way that makes it more meaningful, or in their words, "give you a much better consciousness about the progression of your day. "
So how does it work? For starters, the Slower Jo (one of two models in their lineup, the other is the Sluggish Round) has no ticking second hand constantly reminding us of the inevitable passing of time. There's also no minute hand, just a single hand that rotates around the 24-hour dial. In fact , the dial only gets down to 15-minute increments so there's certainly some leeway when it comes to the exact time. But that's a good thing. Being a few minutes early or even late to be able to something doesn't mean the earth will stop spinning. It just means you'll focus less on being on time and more on what you're actually doing.
Founders Corvin Lask and Christopher Noerskau, both in their late '30s, come from corporate backgrounds; Lask in marketing and Noerskau in brand management. They first met at a defensive driving course they both had to take as students in response to significant driving infractions in Germany, where they're from. After enough time in the corporate world, they each knew that they wanted to stop grinding and start focusing on living in the moment. These people rallied against the notion that the day is broken into 12-hour segments and 60-minute increments and how that leads us to be too focused on cramming as much in to those allotted amounts as possible.
The concept isn't entirely new. Of course , there were plenty of 24-hour watches within the mid-century years, like the Glycine Airman, that were geared toward pilots and those who ran upon military time, but the "slow life" movement has been around as general idea forever, but only officially since 1999 when Geir Berthelsen, founder of the World Institute of Slowness, put forth associated with vision regarding slowness, where things were done as well as possible instead of as fast as possible. It's spilled more than into plenty of other disciplines too, including the way we eat. You've probably heard of the actual slow food movement, in which regional, organically-grown foods are favored. Or slow fashion, which is a response to cheaply-made and exploitive fast fashion. It even extends to marketing, where building organic relationships with customers is paramount to trying to spur immediate reactions with annoying pop-ups and limited-time offers. The slow life is all-encompassing, and the Slow watch is the part of it that tells the time.
Most of the product range is powered by a quartz movement, with the Automatically Gradual model featuring a ETA 2893 automatic motion. The movements was chosen to keep the price point accessible to all, especially those in their first big job. You'll notice the Slow Jo starts at $290. The brand prefers a direct-to-consumer model, which also helps keep costs down.
Living the slower life is the deliberate choice, and wearing the Slow-moving watch is actually, too. It can about minimalism all around. The watch is devoid of branding, and there are no superfluous design flourishes. The case is the fanciest aspect of the watch, and even then its rectangular bevels and stubby lugs seem spartan as well as reserved. Reading the time with a single hands is intuitive, but maybe I'm just programmed to live the sluggish life.
This timepiece serves as an important reminder for you to simply slow down. It's right in the name. Working gradual doesn't mean working any less, it just means that all of us work better and also focus on doing something meaningful.