If we price our course too low, it will hurt us. For us it may seem like a good sales "argument", but the client will probably think: "if it costs very cheap, I don't think it has much to teach me or contribute to me". You will get a greater involvement of your students and they will help you fulfill the promise of your course This point is as real as I have been able to experience it with one of my courses. I remember that I had a student who was not advancing almost at all, because he did not apply the system that he proposed. I was interested to know why.
So, during a conversation with him, I directly asked him if he would take the lessons seriously if he paid 10 times more for the course. And, in a very honest way, he confessed to me Latest Mailing Database that yes, he would put his batteries together. When the disbursement we make "hurts" us, we invest much more time and energy in taking advantage of it. Take the test, would you get more involved in a course that costs you €50, or in one that costs you €2,000? Therefore, the greater their commitment to the course, the greater the probability that they will achieve the transformation they were looking for and the greater satisfaction. You will get higher profit margins If we have an expensive price, we will have a much higher total profit , once we eliminate all expenses.
Beyond increasing revenue, we have the possibility of strengthening our digital marketing actions. For example, we gain more freedom to invest in advertising, R&D, improving our courses, or any area that is important to the business. They are a great magnet to attract affiliates If you already have or want to have affiliates, you must offer them conditions that are very attractive to them. Realize that they will be a kind of commercial for your company and, if they are not motivated, I don't think they will be able to sell much. Usually, the affiliation percentages are around 50%. So, offering them €25 (50%) of your €50 course is not the same as offering them €500 (25%) of your €2,000 course.